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Medicare Advantage Denial Says "Not Medically Necessary": How to Ask for the Rules the Plan Used

On this page
  1. What does "not medically necessary" mean?
  2. What rules must the plan follow?
  3. Who reviewed the denial?
  4. How do I ask which criteria the plan used?
  5. How do I use the criteria in an appeal?
  6. What are the appeal deadlines?
  7. What if the denial was for a hospital stay or nursing home care?
  8. Who can help?
  9. Frequently asked questions
  10. Get ready for your appeal

When a Medicare Advantage plan says a service is "not medically necessary," it has to base that on Medicare's coverage rules. CMS says plans must follow Original Medicare's coverage rules, including national and local coverage determinations. A plan can use its own criteria only when Medicare's rules aren't fully set. Ask the plan which rule it used, and answer that rule in your appeal, which you generally must file within 65 days.

What does "not medically necessary" mean?

It means the plan decided the service didn't meet its standards for being needed for your condition. It doesn't always mean your doctor was wrong. Sometimes a key note is missing from the records, or the request used the wrong code.

That's why the first step is finding out exactly what standard the plan applied.

What rules must the plan follow?

CMS's 2024 rule (CMS-4201-F) says Medicare Advantage plans must comply with:

  • National coverage determinations (NCDs): Medicare-wide rules for certain services.
  • Local coverage determinations (LCDs): rules set by regional Medicare contractors.
  • General coverage and benefit conditions in Original Medicare regulations.

The federal rule, 42 CFR 422.101, says this covers rules for things like hospital admissions, nursing home care, home health and inpatient rehab.

When can a plan use its own criteria? CMS says only when Medicare's coverage criteria aren't fully established. Then the plan can write its own criteria. They have to be based on current evidence from widely used treatment guidelines or medical research. And they must be public.

You can look up many Medicare coverage rules at Medicare.gov/coverage. Your doctor's office may also know the relevant NCD or LCD.

Who reviewed the denial?

Under 42 CFR 422.566, a doctor or other qualified health professional has to review a medical necessity denial before the plan sends it. That reviewer needs expertise in the right field and must know Medicare's coverage rules.

It's fair to ask the plan about this.

How do I ask which criteria the plan used?

Call member services, or write to the plan. Be specific.

What to say:

"I received a denial dated [date] for [service] saying it wasn't medically necessary. Can you tell me the specific coverage rule or criteria you used? Was it a Medicare national or local coverage determination, or the plan's own criteria? If it was the plan's own criteria, where are they published? Who reviewed the decision, and what was their specialty?"

Ask them to send the answer in writing, or note the date, time, and name of the person you spoke with.

Sample written request:

"Please send me the specific coverage criteria used to deny [service] on [date], member [name]. If you used your own criteria, please tell me where they're posted. Please also tell me why Medicare's rules weren't fully set for this service."

How do I use the criteria in an appeal?

Once you know the rule, your appeal can answer it point by point.

  1. List each requirement in the rule. For example, "tried other treatment for 6 weeks" or "needs daily skilled care."
  2. Match each one to something in your medical records.
  3. Ask your doctor for a letter that addresses the requirements directly.
  4. Point out if the plan used its own criteria where a Medicare rule exists, or if its criteria aren't public.

What to ask your doctor's office:

"My Medicare Advantage plan denied [service] as not medically necessary under [rule or criteria]. Could the doctor write a letter explaining how I meet each part of that rule? The appeal deadline is [date]."

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What are the appeal deadlines?

Medicare's appeals booklet says that for Medicare Advantage:

  • File a Level 1 appeal (reconsideration) within 65 days from the date on the plan's denial notice.
  • The plan has 30 days to decide on a service you haven't gotten yet. It has 60 days for a payment appeal, 7 days for a Part B drug and 72 hours for a fast appeal.
  • Your treating doctor can ask for a reconsideration of a service you haven't gotten yet on your behalf.
  • If the plan upholds its denial, the case goes automatically to an Independent Review Entity.

See Medicare Advantage appeals: deadlines and what to say and Medicare Advantage prior authorization denials.

What if the denial was for a hospital stay or nursing home care?

Who can help?

  • Your doctor's office often handles appeals and knows the coverage rules.
  • Your State Health Insurance Assistance Program (SHIP) offers free counseling, including help with appeals. Find yours at shiphelp.org.
  • 1-800-MEDICARE (1-800-633-4227) if you can't get answers from your plan.

See Medicare appeal help.

Frequently asked questions

Do Medicare Advantage plans have to follow Medicare's coverage rules?

Yes. CMS says plans must follow national and local coverage determinations and other Original Medicare coverage rules.

Can a plan use its own criteria?

Only when Medicare's coverage criteria aren't fully established, and CMS says those internal criteria must be publicly available.

Who has to review a medical necessity denial?

A physician or other appropriate professional with relevant expertise, under 42 CFR 422.566.

How long do I have to appeal?

65 days from the date on the plan's denial notice, according to Medicare's appeals booklet.

Get ready for your appeal

Bill Review Coach is a monthly medical bill review service for seniors and their families. Upload your first bill free, no card needed. Snap a photo of the denial and your plan's Explanation of Benefits, and you'll get back a plain-English summary of what was denied, what to ask the plan, and a letter template. Refer a friend and you both get a free month once they join the paid plan. You make the calls and write the emails; we help you know what to say.

General information, not legal advice. Check your own bill and notices.

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It's free, and no email is needed to see the results. Your first bill review is free, no card needed.

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